As a digital marketer, I understand the importance of keeping up with the latest marketing trends and technologies. One of the most significant trends in recent years has been the rise of AI powered marketing tools. AI can transform not only the way marketers work but also the effectiveness of their campaigns. In this article, I will share the 7 best AI marketing tools to elevate your business in 2023.
Introduction to AI Marketing Tools
AI marketing tools use artificial intelligence to analyze data, predict outcomes, and automate processes. These tools can help marketers streamline workflows, optimize campaigns, and improve ROI. Using AI marketing tools, marketers can gain insights that would otherwise be impossible to obtain, such as predicting which customers will most likely convert or which messaging will resonate best with a target audience.
Benefits of using AI Powered Marketing Tools
The benefits of using AI marketing tools are numerous:
Top 7 AI Marketing Tools to Elevate Your Business
HubSpot is a leading marketing and sales software solution that enables businesses of all sizes to streamline and optimize their digital marketing efforts. It is renowned for its advanced AI capabilities that help users automate and personalize their marketing campaigns, making it a popular choice among marketers and business owners.
Advantages of Using HubSpot
- Ease of Use: HubSpot’s user-friendly interface and intuitive design make it easy for users to navigate and access its various features and tools. Its drag-and-drop editor, customizable templates, and content management system (CMS) allow users to create and publish content without requiring extensive technical skills or knowledge.
- Features: HubSpot offers a wide range of features and tools that enable users to manage their social media accounts, optimize their website for SEO, create and publish content, track and analyze performance, and automate their marketing campaigns. Its CRM software, marketing automation, and sales enablement tools make it a comprehensive solution for businesses looking to improve their sales and marketing processes.
- Integrations: HubSpot integrates seamlessly with various third-party apps and software, including Google Analytics, Salesforce, and Zapier. This enables users to connect HubSpot with their existing tools and systems, making managing their marketing efforts and tracking their performance easier.
- Customer Support: HubSpot provides excellent customer support, offering a variety of resources and channels for users to access help and assistance. This includes a knowledge base, community forum, and dedicated support team that can be reached via phone, email, or chat.
Disadvantages of Using HubSpot
- Cost: HubSpot’s pricing plans can be expensive, especially for small businesses or individuals with limited budgets. Its higher-tier plans can cost thousands of dollars monthly, making it inaccessible for many users.
- Learning Curve: While HubSpot is designed to be user-friendly, it can still be overwhelming for new users unfamiliar with marketing automation or CRM software. Learning how to use all of its features effectively may take some time and effort.
- Limited Customization: HubSpot’s templates and designs are customizable to a certain extent, but users may need help to fully customize their content or campaigns to match their brand or specific needs.
HubSpot offers four pricing plans: Free, Starter, Professional, and Enterprise. Each plan offers different features and benefits, with the higher-tier plans providing more advanced capabilities and tools.
|CRM, Email Marketing, Forms, Live Chat, Chatbots, Ad Management
|Marketing Automation, Social Media, Landing Pages, Email Marketing, Reporting
|Marketing Automation, Social Media, Landing Pages, Email Marketing, Blogging, SEO, Analytics, Reporting
|Marketing Automation, Social Media, Landing Pages, Email Marketing, Blogging, SEO, Analytics, Reporting, Custom Events, Custom Object Support, Advanced Reporting
Which Plan is Right for You?
- Free Plan: Ideal for individuals or small businesses with limited marketing needs or budgets.
- Starter Plan: Suitable for small businesses or startups looking to automate their marketing campaigns and improve lead generation.
- Professional Plan: Best for growing businesses or marketing agencies that require advanced capabilities such as SEO, analytics, and reporting.
- Enterprise Plan: Suitable for large enterprises or businesses with complex marketing needs that require custom events and object support.
Several companies have benefited from using HubSpot, including:
- Freshbooks: a cloud accounting software company that increased its leads by 500% using HubSpot’s marketing automation and lead generation tools.
- Codeacademy: an online learning platform that increased organic traffic by over 200% using HubSpot’s SEO and content marketing tools.
- InVision: a digital product design platform that improved its sales pipeline by 115% using HubSpot’s CRM and sales enablement tools.
HubSpot is a versatile and powerful marketing software solution that can help businesses of all sizes streamline and optimize their digital marketing efforts. Its advanced AI capabilities, user-friendly interface, and comprehensive features make it popular among marketers and business owners. However, its high cost and learning curve may make it inaccessible to some users. Overall, HubSpot is best suited for growing businesses or marketing agencies that require advanced capabilities and tools to improve their marketing and sales processes.
If you’re looking for the ultimate all-in-one marketing tool, look no further than HubSpot. Seriously, it’s my number one pick, and I can’t recommend it enough. Whether you’re a small business owner or part of a growing marketing team, HubSpot has got your back.
- Ease of Use
- Customer Support
- Learning Curve
- Limited Customization
Hootsuite is a popular social media management platform that allows users to monitor, manage, and analyze their social media accounts in one place. With its advanced AI capabilities, Hootsuite can help businesses streamline and optimize their digital marketing efforts. This article will explore the pros and cons of using Hootsuite for AI-powered digital marketing and provide an in-depth analysis of its pricing plans.
Advantages of using Hootsuite
- Ease of use: Hootsuite’s user-friendly interface makes it easy for users to manage multiple social media accounts in one place.
- Advanced features: Hootsuite offers many features, including scheduling, publishing, monitoring, and analytics. Its AI-powered features, such as content suggestions and automated social media campaigns, can help businesses save time and improve their marketing efforts.
- Integrations: Hootsuite integrates with over 150 social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, making it a versatile tool for managing social media campaigns.
- Customer support: Hootsuite offers 24/7 customer support via chat, email, and phone, ensuring that users can get help whenever needed.
Disadvantages of using Hootsuite
- Steep learning curve: Hootsuite has a complex interface with many features, making it challenging for new users to get started.
- Limited reporting capabilities: Hootsuite’s reporting capabilities are limited compared to other social media management tools, making it difficult for businesses to track the effectiveness of their marketing campaigns.
Hootsuite pricing plans
Hootsuite offers four pricing plans: Free, Professional, Team, and Business. Here’s a breakdown of each plan:
- Professional Plan: Hootsuite’s Professional plan is suitable for small to medium-sized businesses that need to manage up to 10 social media accounts. It includes advanced features like team collaboration, social media analytics, and content suggestions.
- Team Plan: Hootsuite’s Team plan is suitable for larger businesses or marketing agencies that need to manage multiple social media accounts and collaborate with team members. It includes all the features of the Professional plan, plus additional features such as custom analytics, and team assignments.
- Business Plan: Hootsuite’s Business plan is suitable for large enterprises with complex marketing needs. It includes all the features of the Team plan, plus additional features such as custom branding, advanced security, and 24/7 support.
- Enterprise Plan: Hootsuite’s Enterprise plan is suitable for large enterprises with complex marketing needs. It includes all the features of the Business plan, plus additional features such as advanced report customization, advanced security, and 24/7 support.
Which Hootsuite pricing plan is best for you?
- Bloggers or small businesses with a limited budget: The Professional plan at 99€ / month suits those who need to manage up to three social media accounts and doesn’t require advanced features.
- Small to medium-sized businesses: The Team plan at 249€ / month is suitable for those who manage up to 10 social media accounts and require advanced features such as analytics and content suggestions.
- Marketing agencies or larger businesses: The Business or Enterprise plans are suitable for managing multiple social media accounts and collaborating with team members. The Business plan is best for large enterprises with complex marketing needs.
- Hootsuite helped Virgin Media increase its social media engagement by 300% and reduce its response time from 1 hour to 15 minutes.
- Hootsuite helped the University of Michigan increase its social media engagement by 50% and save over 10 hours weekly on social media management.
Overall, Hootsuite is a powerful social media management tool with advanced AI capabilities to help businesses streamline and optimize their digital marketing efforts. While it has a steep learning curve and limited reporting capabilities, its ease of use, advanced features, integrations, and customer support make it a versatile tool for managing social media campaigns. With different pricing plans to suit different needs and budgets, Hootsuite is a great option for bloggers, small businesses, marketing agencies, and large enterprises.
Are you looking for an AI-powered digital marketing solution that can help you maximize your ROI? If so, you may have heard about Adext, a platform that uses machine learning algorithms to optimize your campaigns and improve your results. But is Adext worth the investment? I will discuss the pros and cons of using Adext, analyze its pricing structure, and recommend which plan best suits different types of users.
What is Adext?
Adext is an AI-powered digital marketing platform that uses machine learning algorithms to optimize your advertising campaigns across multiple channels, including Google Ads, Facebook Ads, and Instagram Ads. The platform analyzes your historical data and identifies the best audiences to target, the most effective ad creatives to use, and the optimal bids to place, ensuring you get the most value for your ad spend. Adext claims to deliver up to a 40% improvement in conversion rates and a 60% reduction in cost per acquisition.
Pros and Cons of Using Adext
Like any marketing solution, Adext has its own set of advantages and disadvantages. Here are some of the key ones:
- AI-powered optimization: Adext uses machine learning algorithms to analyze your campaign data and optimize your ads in real-time, saving you time and effort.
- Multi-channel support: Adext supports multiple ad platforms, including Google Ads, Facebook Ads, and Instagram Ads, allowing you to manage all your campaigns in one place.
- Easy to use: Adext has a user-friendly interface that makes it easy to set up and manage your campaigns, even if you have yet to experience digital marketing.
- Customizable: Adext allows you to customize your optimization goals, budgets, and ad creatives to suit your needs and preferences.
- Transparent reporting: Adext provides detailed reports on your campaign performance, including metrics such as impressions, clicks, conversions, and ROI, allowing you to track your progress and make data-driven decisions.
- Limited control: While Adext’s AI optimization can be a time-saver, it also means that you have less control over your campaigns, as the platform makes most of the decisions on your behalf.
- Expensive: Adext’s pricing plans can be expensive, especially for small businesses or individuals with limited budgets.
- Learning curve: Adext’s AI-powered optimization requires some technical know-how, which may be a barrier to entry for some users.
Adext Pricing Plans
Adext offers three pricing plans: Starter, Venture, and Core. Here is a breakdown of the key features and benefits of each plan:
Starter Plan ($16.59 / mo)
- Adext License
- AI Tools & Machine Learning models
- 1 Facebook or Google Ad Account
- Campaign Optimization Lite
- Unlimited Smart Campaigns
- Special Features
- Monthly Ad spends invested through Adext Up to $10,000
- Support: Video Tutorials
Venture Plan ($99 / Mo)
- Adext License
- AI Tools & Machine Learning models
- 2 Facebook or Google Ad Account
- Campaign Optimization Extended
- Unlimited Smart Campaigns
- Special Features
- Monthly Ad spends invested through Adext Up to $30,000
- Support: Chat & Personalized Support
Core Plan ($299 / Mo)
- Adext License
- AI Tools & Machine Learning models
- Unlimited Facebook or Google Ad Account
- Campaign Optimization Extended
- Unlimited Smart Campaigns
- Special Features
- Unlimited Monthly Ad spend
- Call Support (3 Training hours & tutorials)
- Adext implementation driven by a specialist
- Personalized support
Which Adext Plan is Right for You?
The right Adext plan for you depends on your specific needs and budget. Here are my recommendations:
- Starter Plan: If you are a small business owner, blogger, or individual with a limited budget, the Starter plan is a good option, as it provides AI-powered optimization across multiple ad platforms at an affordable price down to $16.59 from $99.
- Venture Plan: If you are a marketing agency or mid-sized business with multiple campaigns to manage, the Venture plan at $99 from previously $299 is a good option, as it offers more campaigns, ad platforms, and customization options, as well as a dedicated account manager.
- Core Plan: If you are a large enterprise or brand with complex marketing needs, the Core plan at $299 from previously $999 may be the best option, as it offers advanced features such as API access, priority support, and custom reporting, as well as unlimited campaigns and ad platforms.
Real-World Examples of Adext Success Stories
Adext has helped many companies and individuals improve their digital marketing results. Here are a few examples:
- A Mexican furniture company increased its online sales by 30% and reduced its cost per acquisition by 40% using Adext’s AI-powered optimization.
- A Spanish travel agency increased conversions by 50% and reduced its cost per click by 30% using Adext’s AI-powered optimization.
- A Colombian e-commerce site increased its ROI by 70% and reduced its ad spend by 50% using Adext’s AI-powered optimization.
Overall, Adext’s AI-powered platform can enhance digital marketing campaigns by automating optimization, enhancing targeting, offering integration, and providing transparency and customer support. The new pricing may be an advantage for small businesses with limited advertising budgets, it is a valuable investment for larger companies seeking to optimize their advertising budget. With Adext, businesses can efficiently target ads, improving conversion rates and reducing the time, money, and resources invested in digital marketing campaigns.
Albert is an AI-powered digital marketing platform that uses machine learning algorithms to optimize and automate marketing campaigns. It is designed to help businesses of all sizes and industries improve their marketing efforts, increase conversions, and maximize ROI. With its innovative approach and advanced capabilities, Albert has gained a reputation as one of the leading marketing automation solutions in the industry.
Pros and Cons
- Ease of use: Albert is user-friendly and intuitive, with a simple interface that makes navigating and managing campaigns easy.
- Advanced features: Albert offers a wide range of features, including automated ad creation, real-time optimization, and predictive analytics, that help businesses achieve better results.
- Integrations: Albert integrates with various platforms, such as Facebook, Google Ads, and Salesforce, allowing businesses to streamline their marketing efforts and save time.
- Customer support: Albert provides excellent customer support, with a dedicated team available 24/7 to assist users with any questions or issues they may encounter.
- High cost: Albert’s pricing plans are relatively expensive, making them inaccessible for some users.
- Limited control: While Albert’s AI algorithms are highly effective, they limit users’ control over their campaigns, which may not be suitable for businesses that prefer to have more control.
- Learning curve: Albert’s advanced features may require some time to learn and master, which may be challenging for some users.
Albert’s pricing is based on a subscription model tailored to each business. Pricing varies depending on many factors, including the number of campaigns, the size of the business, and the desired optimization level.
Several companies, such as Harley-Davidson, Cosabella, and Dole, have benefited from using Albert.
- Harley-Davidson saw a 40% increase in revenue after implementing Albert
- Cosabella achieved a 336% increase in ROAS (return on ad spend)
- Dole also saw a 3x increase in conversions and a 33% reduction in CPA (cost per acquisition) after using Albert.
Albert’s AI-powered platform offers compelling features to enhance digital marketing campaigns, leveraging automated optimization, scaled engagement, and seamless integrations. Businesses can adopt data-driven marketing strategies with Albert to improve campaign performance and enhance ROI. The pricing may be a barrier for smaller businesses, but larger companies would find it valuable.
Marketo is a leading marketing automation platform offering various advanced features to help businesses streamline and optimize their marketing efforts. With its powerful AI capabilities, Marketo is a popular choice for mid-to-large-sized businesses looking to take their digital marketing to the next level. However, like any tool, it has its pros and cons. In this article, we’ll look at Marketo’s features, pricing, and value for money, so you can decide if it’s the right choice for your business.
Advantages of Using Marketo
- Powerful Features: One of the biggest advantages of using Marketo is its range of powerful features designed to help businesses automate and optimize their marketing efforts. These include lead management, email marketing, social media marketing, analytics, and more. Marketo’s AI-powered capabilities can analyze customer behavior and preferences to personalize and optimize campaigns, making it easier for businesses to convert leads into customers.
- Advanced Integrations: Marketo offers robust integrations with various third-party tools, including Salesforce, Google Analytics, and Adobe Analytics. This makes it easy for businesses to connect all their marketing and sales data in one place, providing a complete picture of their customer journey.
- Scalability: Marketo is highly scalable, making it a great choice for businesses needing to grow and evolve their digital marketing efforts. It can accommodate various marketing needs, from small businesses to large enterprises, and can be customized to suit specific industries and niches.
- Custom Dashboards: Marketo offers custom dashboards tailored to individual user needs, making it easy for businesses to track their key metrics and goals in real-time. This can help teams make data-driven decisions and optimize their marketing strategies for maximum impact.
Disadvantages of Using Marketo
- Steep Learning Curve: Marketo can be complex, and its advanced features may require a steep learning curve. Businesses may need to invest time and resources in training and onboarding to get the most out of the platform.
- Limited Customer Support: While Marketo offers a range of support options, including online documentation, a community forum, and email support, some users have reported that its customer support could be faster and more responsive. This can be frustrating for businesses that need quick solutions to technical issues.
Marketo Pricing Plans
Marketo offers four pricing plans: Growth, Select, Prime, and Ultimate. Each plan offers different features and benefits, so it’s important to choose the right one based on your business needs and budget. You have to talk to sales to get a customized pricing based on your individual needs.
Marketo Pricing Recommendations
For mid-sized businesses, the Growth plan may be the best choice, as it offers a range of basic features at an affordable price. The Select or Prime plans may be a better fit for marketing agencies and mid to large-sized businesses, as they offer more advanced features and can accommodate more leads. The Ultimate plan may be the best choice for large enterprises with complex marketing needs, as it offers the most advanced features and premium attribution.
Real-World Examples of Marketo’s Effectiveness
Several companies and individuals have benefited from using Marketo for their digital marketing efforts.
- Acquia, a cloud-based CMS provider, used Marketo to increase lead generation by 20% and reduce its sales cycle by 30%.
- Adobe used Marketo to increase its lead-to-opportunity conversion rate by 20% and reduce its cost-per-lead by 30%.
These examples showcase how Marketo’s advanced features and AI capabilities can help businesses optimize their marketing efforts and achieve tangible results.
In conclusion, Marketo is a powerful marketing automation platform with advanced AI capabilities that can help businesses streamline and optimize their digital marketing efforts. However, it does have a steep learning curve, outdated UI and limited customer support options, which may be a drawback for some businesses. Regarding pricing, Marketo offers a range of plans to suit different business needs and budgets, with the Basic plan being the most affordable and the Enterprise plan offering the most advanced features. Overall, Marketo is best suited for mid-to-large-sized businesses with complex marketing needs. At the same time, HubSpot may be a more affordable and user-friendly alternative for small businesses and bloggers.
Marketo is an incredible marketing automation platform that’s perfect for mid-sized to large businesses. It’s packed with powerful features like email marketing, lead nurturing, and marketing analytics that will help you drive more leads and convert them into loyal customers.
So, if you’re serious about skyrocketing your marketing success and you’ve got the budget for it, Marketo is the way to go. Give it a try, and you’ll wonder how you ever managed without it.
- Powerful Features
- Advanced Integrations
- Custom Dashboards
- Steep Learning Curve
- Limited Customer Support
Phrasee is an AI-powered digital marketing solution that uses natural language generation to create effective email, social media, and ad campaigns. It has gained a reputation for being a leader in the industry, with clients such as eBay, Virgin Holidays, and Domino’s Pizza.
Advantages of Using Phrasee
- Ease of use: Phrasee’s user-friendly interface makes it easy for users to create and deploy campaigns quickly and efficiently.
- AI-generated content: Phrasee uses AI to generate engaging and personalized content that resonates with the target audience.
- Integrations: Phrasee integrates with major marketing platforms, including Salesforce, Marketo, and Oracle, to streamline campaign management.
- Customer support: Phrasee provides excellent customer support, with a dedicated team available 24/7 to assist users with issues.
Disadvantages of Using Phrasee
- Limited control: While AI-generated content can be effective, some users may feel they need more control over the messaging and tone of their campaigns.
- High cost: Phrasee’s pricing plans can be expensive, making them less accessible for smaller businesses or individuals with limited budgets.
Phrasee offers three pricing plans:
- Basic: starting at $4,000 per month
- Pro: starting at $8,000 per month
- Enterprise: custom pricing for large businesses and agencies
- AI-generated subject lines and email body copy for up to 20 campaigns per month
- Basic A/B testing
- Basic reporting and analytics
- Integration with major email service providers
- All features of the Basic plan, plus:
- AI-generated content for social media and ad campaigns
- Advanced A/B testing and optimization
- Advanced reporting and analytics
- Integration with major marketing platforms
- Custom features and pricing based on the specific needs of the business or agency
For small businesses or individuals, the Basic plan may be sufficient for their needs. However, larger businesses and marketing agencies may benefit from the Pro or Enterprise plans’ more advanced features and customization options.
- Virgin Holidays saw a 2.6% increase in click-through rates and a 2.2% increase in revenue per email after using Phrasee to optimize their email subject lines.
- Domino’s Pizza saw an 11.5% increase in email open rates and a 4.4% increase in revenue per email after implementing Phrasee’s AI-generated content.
Phrasee offers a powerful AI-powered solution for optimizing digital marketing campaigns. While its high cost and limited control may make it less accessible for some users, it is best suited for larger businesses, marketing agencies, or individuals with complex marketing needs. The Pro or Enterprise plans offer the most advanced features and customization options, making them ideal for businesses looking to maximize their ROI.
Acoustic: best for enterprise-level marketing automation
Acoustic is a digital marketing platform that leverages AI to deliver personalized customer experiences across multiple channels. With a suite of related products, Acoustic helps businesses optimize their marketing efforts and engage their audience effectively. This article provides a comprehensive review of the platform and its pricing plans to help users make an informed decision.
Advantages of Using Acoustic
- Feature-rich platform: Acoustic offers a wide range of capabilities, including campaign management, content management, marketing automation, analytics, and personalization, catering to the diverse needs of businesses.
- Flexibility: Acoustic provides the flexibility to connect with other platforms, such as e-commerce solutions, making it adaptable to various business environments.
- Program and query creation: Users appreciate the ability to create programs, queries, and groups, which helps with targeting and segmentation.
- Customer support: Acoustic has been praised for its excellent customer support, which can be crucial for users during onboarding or when facing issues.
Disadvantages of Using Acoustic
- User interface: Some users find Acoustic’s UI to be outdated and not as clean as other platforms, which can affect user experience and ease of use.
- Email creation process: Users have expressed dissatisfaction with the email creation process, suggesting improvements are needed for a smoother experience.
- Integrations: While Acoustic does integrate with various marketing tools and systems, some users find these integrations to be challenging or not as seamless as they would like.
- Implementation and learning curve: Users mentioned that the implementation process can be difficult, and there is a learning curve associated with using the platform, particularly for those new to digital marketing or AI-powered solutions.
- Reporting limitations: Some users find Acoustic’s reporting features, particularly for email marketing and notifications, to be lacking and in need of improvement.
Acoustic’s Pricing Plans
While specific pricing details are not provided, it is recommended to schedule a consultation with Acoustic to discuss your needs and receive a tailored pricing plan.
- Bloggers and small businesses may benefit from the Essentials plan, which offers a cost-effective solution for delivering personalized interactions across digital channels.
- Marketing agencies and growing businesses should consider the Standard plan, which focuses on building deeper customer relationships and driving customer advocacy.
- Large enterprises and organizations with high volume needs should opt for the Premium plan, which is designed to maximize conversions through automated customer journeys.
Several companies have benefited from using Acoustic to optimize their marketing campaigns, including:
- Ticketmaster: Leveraging Acoustic Campaign, Ticketmaster launched TM Engage, a digital marketing automation solution that helped their clients deliver personalized messages to fans, resulting in enhanced fan experiences, increased ticket sales, and higher retention rates for season ticket holders.
- Ingersoll Rand: By using Acoustic’s B2B marketing automation platform, Ingersoll Rand combined purchase histories with demographic, behavioral, and contextual data to develop more personalized marketing messages, boosting open rates and nurturing customer loyalty.
- Airlines Reporting Corporation (ARC): ARC used Acoustic’s customer experience analytics to understand how prospects interacted with their marketing channels, enabling them to design seamless, compelling customer journeys, driving growth and reaching new markets.
Acoustic is a comprehensive digital marketing platform that offers a wide range of capabilities to help businesses optimize their marketing efforts and engage their audience effectively. The platform has proven successful for various businesses, showcasing its effectiveness and versatility. To determine the most suitable pricing plan for your needs, it is recommended to schedule a consultation with Acoustic and discuss your specific requirements.
Free AI Marketing Tools for Small Businesses
For small businesses on a budget, several AI marketing tools are available at no cost. Some of the best free AI marketing tools include Google Analytics, Google AdWords, and Facebook Ads. These tools provide insights and automation that can help small businesses optimize their campaigns and improve their ROI.
Conclusion of Best AI Marketing Tools
AI marketing tools have the power to transform the way we work as marketers. By using AI marketing tools, we can gain insights and automate processes that would otherwise be impossible to achieve manually. The top 7 AI marketing tools I’ve shared in this article can help businesses of all sizes optimize their campaigns and improve their ROI. So if you still need to use AI marketing tools, now is the time to start.
Graz is a tech enthusiast with over 15 years of experience in the software industry, specializing in AI and software. With roles ranging from Coder to Product Manager, Graz has honed his skills in making complex concepts easy to understand. Graz shares his insights on AI trends and software reviews through his blog and social media.